The twisted and radical thoughts of a Rotary membership specialist.

For a number of years, successive Rotary International leaders have been calling for disruption. Well, now we have it. COVID-19 clearly wasn't what they had in mind, but I'd suggest it will act as the biggest peacetime disruptor Rotary has ever seen.
 
I recently received a phone call out of the blue from a Rotary friend interstate. I won't name him here, but he is a fellow maverick and out-of-the-box thinker with an impressive record of membership development across a number of clubs, and a fellow new club initiator. He rang me to ask if I had any thoughts on how COVID-19 would affect Rotary's membership. My initial response was that I hadn't really had time to think about it. I've recently had a change in career path and Rotary has fallen a rung or two on my list of priorities.