Nearly a decade ago, while I was the chair of the Strengthen Rotary’s Brand Committee, we conducted in-depth research to better understand how the public viewed Rotary, our members, and our work. What we learned was that we needed to reposition the Rotary brand by focusing on clear, consistent messages and a unified visual identity.

Based on the committee’s recommendation, the Board of Directors approved new brand guidelines, which included how clubs should use the Rotary logo. Simply put, club logos should include the club name either above or below the Rotary logo, like this:

 

 

 

A brand is more than just a logo, but a logo is a big part of our visual identity. When the public sees it throughout their community, they begin to think of Rotary members as people of action. Using the same visual elements unites Rotary, Rotaract, and Interact and allows us, as a diverse global organization, to tell our story with one voice.

The RI Board of Directors is asking every club to update its logo to align with Rotary’s brand guidelines. We are asking you, as the district public image chair, to:

You can use the resources below, as well as those in the newly updated Brand Center, for assistance. I also encourage you to contact your Rotary public image coordinator and their team for additional guidance and support. They are eager to help.

This year, my Imagine Impact tour will highlight how Rotary members are creating positive, lasting change while it also introduces Rotary to new audiences and potential partners. This is where I need your help. Think of how much more impact these stories will have when they’re shared with one global voice!

Let’s continue to help our clubs attract the next generation of people of action as we increase our impact around the world.

Thank you for your support.

Jennifer Jones
RI President, 2022-23