Engagement through Social Media Tools

Social Media is a great tool for engaging members and the general community every day. Clubs can optimize and concentrate their social media channels as a resource to bolster engagement during the hiatus from in-person contact. Many of these strategies can be used once you return to business as usual, so this may prove to be a pilot for your club.

Use social media prompts to mimic the fellowship your members enjoy during your meetings. Included among the resources are social media assets that you may use to start these online conversations. Here are few examples:

  • What are you reading?
  • Picture Contest: Sunrises
  • Kindness is Contagious
Social Media Takeovers
Allow various members to “take the reins” on your social channels and let them use pictures and stories to share how they’re dealing with the changes to daily living brought on by the pandemic. Here is a useful guide:  https://blog.hootsuite.com/social-media-takeovers/
Migrating Meeting Activities to Social Media
  • "Getting to know you" activities like Hot Seat or Member Profiles
  • Happy Bucks or Happy Dollars online (sample social assets are included in resources)
  • Asks members or “guest speakers” to record video presentations to promote through social channels. Have a member with an interesting hobby like beekeeping? Any business owners getting creative during the pandemic?  Have members who are passionate about particular service projects? Ask them to share a self-recorded video!
    • These can be recorded simply using a cell phone. Try to limit video recordings to 5-6 minutes maximum.
    • Remember to write engaging posts that encourage members and guests to interact with the content.
    • **Facebook Live is a great tool for short presentations featuring your members with interesting hobbies, because the audience can ask questions in real-time that the presenter can answer on the spot.